Our Mission

“Our mission at JustNeem is to use business and the properties of Neem as an agent for good. We produce high-quality Neem skin care products that are designed to be effective and affordable. Our business is dedicated to improving the lives of those suffering with skin conditions and dedicated to partnering with those desiring economic stability in Mauritania, West Africa.”

~ Peter and Magda Radtke

JustNeem Owners

Peter and Magda Radtke started JustNeem after learning about the powerful potential of the Neem Tree. This tree could offer natural skin care solutions, and it could impact the economy of impoverished countries. By planting trees that thrive in harsh, dry climates many of these devastating effects of desertification could be mitigated and even reversed!

Read Our Story

Why we do what we do

We love win-win situations. And we love win-win-win-win situations even more. Call it the quadruple bottom line or being a social entrepreneur, we believe that together we can make a difference in the world through business.

Neem benefits the skin, which in turn effects how you live your life, and those ripple effects spread to all those around us. Neem also benefits those who grow it. Neem trees thrive in hot, dry climates where most trees don’t survive. They can help stabilize sand dunes, provide access to home health remedies, create income for families, which in turn allows them to send their kids to schools and encourages more economic projects to develop. Definitely a win – all the way around!

Our Values

  • Honesty
  • Transparency
  • Service
  • Kindness
  • Teamwork